Paresh Lodha's blog

It is very important that Bharat builds its image and build its brand to attract tourism as it is one of the easiest way to connect with the world and bring foreign investment to the country. To do that, I appeal to all the Bhartiya people to try and understand importance of marketing and sales. The least one can do is put more positive things in public forums about the country than the negative things. Consumer psychology is the one of the most important parameter that one needs to study and use in marketing and sales. As a decision to buy in anything is a psychological one. Companies try to connect with the psychology of its buyers and build great brand and reputation which then make it lot easier to sell its products and services. Similarly, a country has to build it's brand, image and reputation of being friendly to tourists to attract more tourism. Tourism could be the easiest foreign investment that a country can get if tourism-friendly environment is created. The tough

Namastey! Like many of you , I had a question for myself today - why are we getting holiday on 15th August? and what should I be doing? For me, independence or freedom is one of the most valuable things in life, if not the most valuable. Who are guarding for us to stay free? It's Indian army, hence, I decided to remember army and whatever courage and grit I have seen recently. And Whatever little interaction I could have with the army they asked me to share some of the things that I saw. It goes without saying that all that they ask is respect and remembrance for themselves. If we take even a pinch of pride from Indian army for being Bhartiya, I believe many of the problems will either look small or will disappear. I have to take the reference of my recent journey to Leh-Ladakh to bring back some of the memories about Indian army. My respect for army has gone up from 1x to 100x after my trip to Leh-Ladakh so I thought of dedicating a blog to the army today by recalling what I

Namaskar! In this blog, I want to put forward an idea for making life of parents of new born baby easy. Currently, parents struggle to get birth certificate issued after the baby is born without which many things like PAN card,  bank account etc. cannot be initiated. Bhartiya government needs to make it mandatory for all hospitals/local bodies to get aadhar card and birth certificate issued before they can discharge the patient and a new born baby. I feel it is of utmost important for country's security and individual's identity as well as to know almost real-time data of birth rate using which further policies related to family planning can be created. Our hospitals do not have any facilities to get birth certificate issued online which I think is feasible. In Mahrashtra, the process is still manual and time consuming. It seems every state has its owb process. Maharashtra's online process is not easy and given toll free numbers on MahaGov website do not work. Paper for